What British daters could learn from the French, by the Parisian behind dating app Pickable

Scarred by online dating, one Parisian woman created her own app. Now she’s bringing it here. Britain needs to change its dating culture, she explains

When I ask Clémentine Lalande why she wants to Frenchify the British dating scene she laughs. Although she admires how “relaxed and practical” we are compared with other nationalities, she says: “I do think this is also sometimes a pity to be so down-to-earth. I would love to bring to the British scene something that has a little bit more magic and a little bit more sparkle and shine to it.”

Sitting in a corner of a south London pub, Lalande, with her blunt Amélie-style fringe and chic black Vanessa Bruno dress, rushes on: “My French friends tell me stories all the time about how British guys bring them to date in the supermarket or just to drink beer, or sometimes just to have dinner with the room-mate. I mean . . . French daters take a little bit more time to make a date unique and romantic!”

Lalande, who grew up in Toulouse and lives in Paris, is an expert on the subject having launched her dating app, Pickable, on both sides of the Channel in November. It has a million active users, of whom 200,000 live in the UK. For reasons personal and professional, she has spent years studying every app on the market and “gathering all these crazy and painful experiences of thousands of women like me who had the impression of being the last piece of meat on a butcher’s stand…’

Read the rest at The Times…

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